Practical SEO Guide: Good Business Is the Foundation of Good SEO

What is Search Engine Optimization?

Search engine optimization is a collection of techniques, strategies and approaches that prepares your website for major search engines to find it. Alchemy is often used to describe it. SEO experts are well known, but few people know exactly how they work. Many SEO experts are in fact adamantly divided on the howpart. SEO can be done in many ways, but it is not cheap. It's important to consider this when spending advertising dollars.

• Focus, focus, and more focus!
• You must also curb your enthusiasm and prepare for a multi-month commitment requiring time, discipline and money. Be prepared to spend some time in the trenches.
• You must decide what tools and techniques are going to produce the highest return on investment. You will fail if you overspread your resources.

This SEO guide is not for you if you want to be on the first Google search page immediately. Do not believe anyone who claims they can put you on Google's first page in a ethical manner. Google will punish you for cheating the system, even if it is only for a brief period. If you're serious about SEO, be prepared to work hard and patiently. Your patience and diligence will eventually pay off. SEO is not complicated. SEO is based on three fundamental principles:

1. Search engines will reward you for unique, valuable, and timely content.
   
   
2. To be found, the content must be readable by machines.
   
   
3. Results from SEO take time.

Valued Content

Start with quality content. Ask yourself what you have to offer, why it is unique and why anyone would want it before mentioning the term "SEO". Have you developed a digital communication strategy that covers all of your digital channels? You are in competition with millions of websites. You could theoretically spend a lot of time working on SEO to get your website to the first page, only to find out that customers aren't interested in your products or services. Don't give up. Because they do not bother with SEO, many business owners who have excellent products and services fail to reach their audience. Google has proven that the axiom, "If you build a website, people will come", is utterly untrue. You are responsible for making a convincing case to Google. If you do not, Google will ignore you, unless you're the only company in the world offering this superhot product. Produce content that is unique. Be sure to provide value. It is sometimes necessary to make a sacrifice. You might choose to share information valuable that your competitors could use against you. You can choose to have a unique perspective that could spark a debate, or even attract criticism. You need to be yourself, unique and interesting. Give more than just a sales pitch. Cost-benefit analyses should include the value of brand awareness. It takes time for results to show, which can be anywhere from one to two weeks, or even longer. You want to establish yourself as a leader in your field of expertise and find your niche. This will allow you to influence purchasing patterns. You will be remembered and people will come to you if they need you. In terms of content, ensure that everything you write is clean, well-structured, and free from factual or grammatical mistakes. Write using plain language. You can find many resources to help you. Website content should be written to a grade six reading level. It may not always be possible, but try your best. The Flesch Kincaid readability index is another useful metric. You should keep your index above 60 (you may use this tool for free). Be approachable and friendly. Be funny, but don't offend or cross boundaries. Always keep your audience in mind. Make sure that the most important information appears at the top so it is easily accessible. Users of the web don't read, they scan. Use bulleted and heading lists. Avoid jargon and cliches. Your navigation structure should be user-friendly and task oriented. You must ensure that your user experience always takes people down the path of happiness.

Search Google for You

Now that you have valuable content on your site DIVERSIFIED SEO BACKLINKS, it's time to show search engines how to find and use it. This SEO guide focuses on Google because it is the largest search engine, but you can apply this to any search engine. You can probably assume that if your site ranks well on Google, it will also rank well in other search engines. We've chosen a few SEO techniques that have been tried and tested.

1. Increase the number of links organically from sites with high domain authority and page authority.
   
   
2. Apply consistent on-page optimization to your key pages.

Building Inbound Links

This technique is a source of much confusion and debate within the SEO community, but not for any valid reason. This is very simple and is based upon the assumption that Google will determine your website's value by counting the quality links back to your site. Like Facebook "Likes", backlinks are a vote of confidence from the social community. Google's logic is simple: if relevant and reputable websites link to your site, then you must have valuable content. The link building process must be organic. Google could consider your rapid growth in backlinks as spam even if they are genuine. Spread out your efforts for a few months. It is fine to exchange links with other professionals in your field. Be careful to avoid spammy tactics and link farms.

1. Spam comments. Posting a comment to someone's site just to include your link is not acceptable. Only add a link to a comment if it is pertinent to the conversation, and if the link will be of real value to your audience.
   
   
2. Avoid link farms. Sites that are created solely for the purpose of building links. It's fine to add your website to local listings and relevant web directories, but only work with websites that are reputable. Our benchmark is DA50.

Earned Links and Unearned Link

Earned Links are the best in the world of SEO and generate more ranking power (SEO juice) than any other method. Earned links are created by third parties without your participation or influence. Google uses complex algorithms to determine which links are earned. High-quality earned links can be difficult to obtain, but they are the gold standard. High-quality, unearned links are the next best thing after earned links. They can be found on articles, blogs, web directories and other media resources. The primary purpose of any backlinks that you add to posts should be to provide additional content to help readers dig deeper into your post and access different thematically-related components. In the process, link quality is crucial. Two factors influence the quality of links:

1. The reputation of the website that hosts your link (domain).
   
   
2. Relevance of the anchor text (link)
   
   

Google uses its own proprietary algorithm to determine the reputation of a website. The ranking of a site is determined by a scale from 1 to 10. Moz's domain authority (DA), which is more granular, is what we use. The logarithmic 100-point scale is used to rank all websites (the harder you work, the higher you go). Mozbar Chrome is used to calculate DA. It is important to check the value of this metric as it can change. In terms of SEO, we do not like to link to any website with a domain authority under 50. This is where we believe cost and benefit meet. It is true that this can be a challenge and make our SEO work costlier, but it also gives our clients peace-of-mind and guarantees their links will bring high quality SEO juice (ranking powers). Quantity is not important in the SEO world. Quality always wins. You'll have to decide what you think is a reputable site, since this will impact your SEO costs. We recommend you don't use anything that has a DA lower than yours, and recommend you only use websites with a DA above 25. Select carefully where you place your links. You may be affected if the website hosting your links has been penalized for SEO tactics that are questionable by Google. Anchor composition is another important factor to consider. A text link is an anchor. It links to your website. The link text must match the meta data and keyword on your landing pages. Google uses this method to determine the relevance of links. A link named "all hamsters", pointing to a website about "disco" music, will not likely rank highly in organic search results.